DANNY PRIMEAU

Yo, can we just take a second to acknowledge that Pokémon is officially 30 years old? It’s wild to think that something that started as a weird bug-collecting hobby in Japan in 1996 has turned into the highest-grossing media franchise in history. So, why has it actually lasted this long without falling off? Multigenerational Appeal: We’re now at the point where parents who grew up with Red and Blue are teaching their own kids how to play. The Pokémon Company has mastered the "easy to...

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